Fubo has positioned itself as a leader in delivering premium live sports to streamers — and, now, it hopes those customers will be attracted to a new offering that unlocks holiday films and hundreds of hours of family-friendly entertainment.
This week, Fubo began offering Hallmark Plus to streamers on an à la carte basis and to those who pay more than $80 per month for access to Fubo’s base programming package of broadcast channels and cable networks.
Fubo did not say how much Hallmark Plus will cost through the service. As a standalone product, Hallmark Plus costs $8 per month or $80 per year. Earlier this month, Fubo competitor Philo began offering Hallmark Plus at the same $8 per month price point.
“Hallmark is a beloved brand with feel-good content that offers something for everyone,” Todd Mathers, the Senior Vice President of Content Strategy and Acquisition at Fubo,…
